About Ashley — Defining My Way: School Leadership
Meet Ashley Springs

I built this because
I pushed through
when I had every
reason not to.

And I know there are school leaders out there doing the same thing — showing up every single day for their schools, their students, and their teams while carrying more than anyone can see. This work exists for them.

The Mission

"Systems that change lives — in your school and in your home. Because the leader running the school and the person going home at night are the same human being."

Ashley Springs — Founder, Defining My Way: School Leadership

Ashley Springs Founder · Educator · Mentor · Mom

She didn't come from easy. She came from determined.

Ashley Springs grew up in generational poverty. She became a mother as a teenager. She navigated grief — twice, in close succession. She went through divorce. She raised children as a single mom while building a career, earning four degrees, moving to a completely new state by herself to give her kids a better chance, and showing up every day in schools that needed her.

"I didn't push through because it was easy. I pushed through because I HAD to — and because I knew there were others out there like me who deserved someone in their corner who actually understood what they were carrying."

That's not a biography detail. That's the foundation of everything Ashley builds. Because she's never been the person who just read about hard. She's lived it — and kept going anyway. And that experience doesn't just make her relatable. It makes her extraordinarily effective at sitting across from a school leader who's overwhelmed, struggling, and trying hard — and seeing exactly what they need when they can't quite see it themselves.

🎓

First-generation college graduate — four times over

BS in Special Education · MS in Curriculum & Instruction · Ed.S. in Educational Leadership & Administration · MS in Finance. Not because the path was clear — because she made it clear, one degree at a time, while working full-time and raising her family.

She started her career as a Special Education teacher — in the classroom, with real kids, doing real work. From there she became a Dean, a Principal Intern, a district-level leader, and eventually a state-level consultant serving 200+ charter and non-traditional schools across North Carolina. Every level she reached, she brought the same thing with her: the willingness to slow down, listen first, and build something that actually works for the people in front of her.

🏫

The schools that were always left out

Charter and non-traditional schools have always been underserved — not because of lack of effort, but because the support was never designed for how they actually work. Ashley spent 18 years watching that gap and eventually decided she was going to be the one to fill it. That decision became Defining My Way: School Leadership.

And then there's the other side of her story — the one that runs parallel to every professional achievement. The mom side. The woman side. The person who was building a career while also navigating financial stress, grief, single parenting, and the daily reality of holding everything together without a map. That experience didn't separate itself from her professional work — it deepened it. Because she understands that the school leader sitting across from her is also a whole person who goes home to a whole life — and that matters in how she shows up for them.

"The leader running the school and the person going home at night are the same human being. I've never pretended those two things are separate — and I'm not going to start now."

That's why Ashley built two brands under one roof. Defining My Way: School Leadership for the professionals who need systems that work in their buildings. And Defining My Way Academy's personal side for the moms and women who need systems that work in their lives. Same founder. Same philosophy. Same belief that the right systems — built around your actual reality — change everything.

Why This Work

This isn't a consulting business.
It's a calling that became one.

Ashley didn't launch Defining My Way: School Leadership because it seemed like a good market opportunity. She launched it because she spent 18 years watching charter and non-traditional schools get left behind — and decided she was done watching.

🏗️

The support was never designed for them

Charter schools don't operate like traditional district schools. The "support" available was built for a different model — and it showed. School leaders got checklists and referrals instead of someone who actually understood their reality.

🔄

The same gaps kept showing up everywhere

After 18 years in schools at every level, Ashley saw the patterns clearly. The same five systems areas breaking down in school after school — and the same lack of practical, focused support to fix them.

👁️

School leaders were trying hard and still struggling

These weren't leaders who didn't care. They were leaders who cared deeply, worked constantly, and still couldn't get their schools to move forward in a sustainable way. That's a systems problem. Not a people problem.

💡

She knew what actually worked — and nobody was teaching it

Eighteen years of building systems at school, district, and state level gave Ashley something most consultants don't have: a proven understanding of what sticks and what doesn't in real schools with real constraints.

The Professional Journey

18 years. Every level. Real work.

Ashley hasn't just studied schools from the outside. She's worked inside them — at every level of the system — which is exactly why she can see things other consultants miss.

🏫
School Level — The Classroom

Special Education Teacher

Where it started — in the classroom with real students, real challenges, and a deep understanding of what it actually takes to serve every learner. Her foundation in Special Education shapes everything about how she approaches systems work: every student deserves access, and every system should be built to make that possible.

🎓
School Level — Administration

Principal Intern → Dean of Students & Instruction

Ashley served as Dean at River Oaks Academy in Charlotte-Mecklenburg Schools — a Title I school of ~700 students. She led master scheduling, chaired the Exceptional Children's Department, maintained 100% federal compliance, and launched a schoolwide behavioral framework. This is where she built her first large-scale systems from scratch.

🏙️
District Level — Charlotte-Mecklenburg Schools

MTSS Specialist — 2nd Largest District in NC

At CMS — 175+ schools, ~145,000 students — Ashley directly coached 18 middle and high school leadership teams, achieved 94.4% initial-stage MTSS implementation and 100% Facilitated Assessment completion across her caseload. She led districtwide professional development, served on multidisciplinary oversight committees, and built district reporting processes that gave leaders real visibility into what was happening in their schools.

🏛️
State Level — NCDPI

Education Program Consultant — Statewide

As an IABS Regional Consultant through the NC Department of Public Instruction, Ashley designed and led statewide support structures for 200+ charter and non-traditional schools across NC. She built a real-time engagement monitoring system from scratch, increased schools collecting and using implementation data by 39% in one year, reduced non-participating sites by 38%, and maintained a 95% participant satisfaction rate across all professional development.

🚀
Now — Entrepreneurial

Founder, Defining My Way: School Leadership

Taking 18 years of real school experience — every level, every context — and building it into something that directly serves the schools and leaders that need it most. Charter and non-traditional schools. Leaders who are trying hard and deserve better than a checklist and a referral.

Education & Degrees
MS in Finance — Walden University
Ed.S. in Educational Leadership & Administration — Walden University
MS in Curriculum, Instruction & Assessment — Walden University
BS in Special Education — University of Maryland Eastern Shore
Licenses & Certifications
NC School Administrator License — Principal Certification
NC Teaching License — Exceptional Children: General Curriculum (K–12)
NC Teaching License — Birth through Kindergarten
Experience spanning Pre-K through Adult Corrections Facilities

The Results

18 years of work. Here's what it's looked like in numbers.

200+
Charter & non-traditional schools led and supported

Statewide across North Carolina — directly, not just through materials or presentations.

39%
Increase in schools collecting and using implementation data

In a single year, by building clear data systems and decision-making protocols.

95%
Overall participant satisfaction rate across PD sessions

Consistently — because real content, delivered well, is worth showing up for.

21%
Increase in active PD and coaching engagement

By making support actually fit the schools it was designed to serve.

38%
Reduction in non-participating school sites in one year

Because when support is relevant and real, leaders show up for it.

100%
Federal compliance maintained as Dean of Students

For Special Education services and documentation — protecting funding and students.

The Full Picture

Beyond the credentials — here's who Ashley actually is.

She's a mom of three — plus a bonus son (her nephew). She's a first-generation college graduate. A first-generation homeowner. Someone who has navigated grief, divorce, financial hardship, and the daily reality of single parenting — while earning four degrees and building a career that has impacted thousands of students and hundreds of school leaders.

She moved to a completely new state, by herself, to give her children a better chance. She has carried financial stress and rebuilt from it. She has grieved and kept going. She has pushed through when stopping would have been easier — and she is still pushing, still building, still showing up.

That's not background information. That's the source of everything she does. Because when Ashley sits across from a school leader who's overwhelmed, or a mom who's lost herself, she isn't reading from a textbook about what they're going through. She knows. And that changes everything about how she helps.

She started this business because she pushed through when she HAD to — and she knows there are people out there doing the same. You don't have to figure it out alone. That's the whole point.

"
I didn't build this to be another consultant. I built this to be the support I wish had existed for every charter school leader I watched struggle — and for every mom I watched disappear into the weight of everyone else's needs. You deserve systems that work for YOUR life. That's all this has ever been about.

— Ashley Springs · Founder, Defining My Way Academy

Ready to Work Together?

Start where you are.
We'll figure out the rest.

The best first step is always the free Systems Reality Check — 10 minutes, no pressure, and a clear picture of exactly where your school stands and what to do next.

© 2026 Defining My Way: School Leadership · Ashley Springs · definingmyway.com