Meet the Founder

Ashley Springs | The Busy, Balanced, Paid Mom

Hey mama 👋🏾I’m Ashley—mom, mentor, educator, and the founder of Defining My Way.

I didn’t start this journey with a fancy business plan or a big following. I started it with real struggles, a lot of grit, and a mission to help women like me take their lives back—starting with their time, their money, and their mindset.

I’m a mom who’s lived through chaos and came out the other side determined to build an empire without losing myself in the process. This brand was born from real life. From juggling lesson plans and lunchboxes. From late nights, long to-do lists, and learning how to keep going even when life was heavy.

I became a teen mom at 13. Grew up in the projects. Worked my way through college while raising two kids. I know what it feels like to cry over bills you can’t pay, to work a job that drains you, and to feel like your goals are always last on the list.

That’s why I created Defining My Way—to give moms the tools, strategies, and support to stop surviving and start thriving. From budgeting and routines to digital products and mindset shifts, I teach women how to organize their chaos and glow up in every area of life.

You don’t need to be perfect. You don’t need to have it all figured out.
You just need a system, some support, and someone who gets it.

Welcome to my corner of the internet. I’m glad you’re here. Let’s build your peace, your plan, and your paid life—your way 💼💕